Rough Posters

Logo Roughs

For the top illustrated logo I wanted to combine the "w" and "m" together and make a organic flowing shape. Also I wanted to make the "w" look look a kid raise his hand for joy, and the middle of the "w" is the kids head. This is just a starting point for my logo.

Moodboard

Competitive Audits

Water Aid

Their Brand: Water, clean, crisp, simple, organized, universal

Audience: Donors, volunteers, the public from around the U.S.. Children and women in Africa and Asia.

Characterizes Service: Providing sustainable ways to get clean water to people who cannot access it in over 27 countries. They provide an online service for anyone to be able to start their own organization. Online learning center with videos, audio, classroom materials, and even games.

Positive Results: Their work has had a positive impact on women, children, education, health, diet & nutrition, and family life for different communities in those 27 countries. Their online learning service makes it easy for the public to learn about water issues, even in a fun way.

Differ: They reach out to more countries then Drink Local, Drink Tap does. Their learning services are online and they have fun games so children can learn in a fun way. They provide sanitation and hygiene services to these communities, not just fresh water.

Donors/volunteers: They reach out to their donors, and audience by social media, fundraising, and marketing. They give their audience the responsibility to make their own organization if they please.

Charity: Water

Their Brand: Simplistic, organized, clean, complementary, visually pleasing, appealing, info graphics.

Audience: The public, donors, and participates

Characterizes Service: Providing clean water for countries all over the world. They allow you to make a profile and begin your own project/campaigns with them (Ex. The birthday project, you give up gifts on your birthday and donate to water project to help others).

Positive Results: Their services provide clean water to those in need. They allow people to make their own projects, which make them feel they are making a bigger impact.

Differ: A big part of their organization is allowing people to make their own projects and campaigns in order to raise money for Charity: Water. They also travel to many countries to solve water problems.

Donors/Participates: The organization makes their donors and participates an important role in their funds for better the water issues.

Two Personas (Wavemaker Program)

Hi I’m Billy,

I’m twelve years old and I have been going to Eastern middle school since the sixth grade. I love to play basketball and soccer. I also enjoy playing videogames, watching television, and eating my boogers. One time my friend Jonathan jumped off a swing from very high and broke his leg when he landed; he got in big trouble. I get bored pretty easily because I’m an annoying twelve-year-old boy with attention disorder, or so my step-dad tells me all the time. School can be cool, if we had more playtime, but most of the time I just sit in class and daydream about pizza and Pokémon.

            One day we had a visitor in class that talked to us about water and stuff. I think her name is Erin, but she told us how there are kids just like me in other countries such as Uganda that have to walk miles to get fresh water every day. I also learned that there is only a very small amount of clean water on our planet and we need to be aware of how to prevent all the clean water from disappearing. I didn’t realize how important water is and it makes me feel bad that other kids like me have to walk forever to get it clean water. I didn’t think I could do anything to help, but Erin told me I could help make a difference.

            Erin said she is part of the Wavemaker Program, and they travel to different schools across the country speaking with kids. It would be kind of cool if we got to do games or activities that were fun, but still relate to learning about water and stuff. Also I love getting free stuff, so maybe a sticker or something so I will always remember the speech.

Hello my name is Mrs. Johnson,

            I have been teaching history at Segway Elementary School for eleven years now. I enjoy teaching, learning, reading, and scrapbooking. I have a wonderful husband whom I’ve been married to for eight years now. I love my little Shih Tzu Tinkerbell, she is my world. I consider myself I nice easygoing person with a positive attitude towards life. I do volunteer work at a local organization called Segway dog resue, where we take in abandon dogs, I just can’t stand seeing dogs suffer.

            This past Tuesday a young Lady by the name of Erin Huber came to the school to speak in my class about the water issues going on around the world. I knew we had a shortage of water on our planet, but I had no idea so many children in third-world countries had to walk for hours to drink fresh water. I figured the children would learn from the lecture, but I actually learned a lot of important information about water and its importance to us.

            Erin’s program, the Wavemaker Program, was designed to teach children and teens around the country about water issues. I would love to be a part of her program and maybe help her teach children at Segway school, so the rest of the children hear can listen the same things that my class learned.

Short Presentation on Chosen Organization

Narrowing Down Organizations

­LIST OF 20 ORGANIZATIONS

                          1.      NeXT Stop Project - http://www.nextstopproject.org/index.html

                          2.       Boone Bicycle Initiative - http://boonebikeinitiative.org/

 3.   Appalachian Voices - http://www.AppalachianVoices.org 

       4.   River Link - http://www.riverlink.org/default.asp

       5.   Street Soccer Philadelphia - http://www.streetsoccerusa.org 

       6.   Brazil Without Barriers - http://www.BrazilWithoutBarriers.org 

       7.   Be a Champion, INC. - http://www.bachamp.org

       8.   The George Washington University School of Business Certificate in Sports               

 Philanthropy - http://www.gwusportsphilanthropy.com 

       9.   Sleepy Lion Foundation - http://www.sleepylion.org/main

     10.   Drink Local. Drink Tap - http://www.drinklocaldrinktap.org 

     11.   I Vote - http://www.ivotenation.com 

     12.   Strong Fathers - http://cfface.chass.ncsu.edu/projects/strong_fathers/

     13.   Candys Adventures - http://www.candysadventures.com 

     14.   Helpmate, Inc. - http://www.helpmateonline.org 

     15.   Playing for Others - http://www.playingforothers.org 

     16.   Twelve in Twelve - http://twelveintwelve.org/

     17.   BounceBack Kids - http://www.bouncebackkids.org 

     18.   Our VOICE - http://ourvoicenc.org 

     19.   Boost! Leadership - http://www.boostleadership.net 

     20.   A Dog’s Tale - http://www.adogstale.org 

TOP 8 ORGANIZATIONS

1    Drink Local. Drink Tap., Inc.

—   Location: Lakewood, Ohio

—   Web Address: http://www.drinklocaldrinktap.org

—   Primary Purpose: Inspires individuals to recognize and solve our water issues through creative education, events, and providing safe water access for people in need.

2    NeXT Stop Project

—   Location: New York City, New York

—   Web Address: http://www.nextstopproject.org/index.html

—   Primary Purpose: seeks to close the inequality gap by providing the needy with NYC public transportation one Metrocard at a time.

3     I Vote

—   Location: Los Angeles, California

—   Web Address: http://www.ivotenation.com

—   Primary Purpose: Their primary goal is to encourage young adults to vote, and to bring awareness about certain political issues going on in our country.

4    RiverLink

—   Location: Asheville, North Carolina

—   Web Address: http://www.riverlink.org/default.asp

—    Primary Purpose: They focus on related issues that directly impact the environmental health of our region's rivers and streams and the growth and sustainability of our economy.

      Brazil Without Barriers

—   Location: Salvador (Bahia), Brazil

—    Web Address: http://www.BrazilWithoutBarriers.org

—    Primary Purpose: To increase social, educational, and economic equality for the many individuals living in severe poverty in Brazil.

6    Sleepy Lion Foundation

—   Location: Lincoln, New England

—    Web Address: http://www.sleepylion.org/main

—    Primary Purpose: dedicated to helping children, seniors, animals, wildlife, and everyone in between through technology, innovative ideas, and hard work.

7    Twelve in Twelve

—   Location: Charlotte, North Carolina

—    Web Address: http://twelveintwelve.org/

—  Primary Purpose: to make a measurable, positive impact on the global community.

8    A Dog’s Tale

—   Location: Charlotte, North Carolina

—    Web Address: http://www.adogstale.org

                        — Primary Purpose: to increase awareness of the epidemic of animal cruelty                                  and to inspire compassion within the hearts of humans through animal                                          advocacy, rescue and re-homing efforts.

TOP 3 ORGANIZATIONS

             1.  Drink Local. Drink Tap., Inc. (1st Choice)

—   Location: Lakewood, Ohio

—   Web Address: http://www.drinklocaldrinktap.org

—   Primary Purpose: Inspires individuals to recognize and solve our water issues through creative education, events, and providing safe water access for people in need.

—   Contact Info:

o   Address: PO Box 771409, Lakewood, Ohio 44107

o   Email: erin@drinklocaldrinktap.org

o   Phone: (440) 381-6430

o   Contact Name: Erin Huber, Executive Director and Founder

—   My Interest: I am interested in Drink Local. Drink Tap, because I think the water crisis we have on our planet is becoming worse each day. I found it amazing how they fundraised enough money to build water pumps in Africa, for those who can’t access fresh water like we can. They also do beach cleanups and events around the United States to bring awareness to the global water crisis, which I think is very important.

—   Assessment: This organization will be a great opportunity for me because they are very easy to contact and hold communication with. We already discussed a program they are having that I can do the brand identity for, which I can put in my portfolio. Also they have a large amount of information for me to use for my project.

2. NeXT Stop Project (2nd Choice)

—   Location: New York City, New York

—   Web Address: http://www.nextstopproject.org/index.html

—   Primary Purpose: seeks to close the inequality gap by providing the needy with NYC public transportation one Metrocard at a time.

—   Contact Info:

o   Address: New York, New York, USA

o    Email: nextstopproject@gmail.com

o   Phone: (347) 708-6581

o   Contact Name: Chai

—   My Interest: I am interested in NeXT Stop Project, because I think it’s a unique and good idea to collect bus passes for the less fortunate. I am also interested because it is a new organization (February 2013), and they would most likely use my design work. I have also always liked New York City as well even though I have only been there once.

—   Assessment: This organization will be a great opportunity for me because they have a high interest in me designing their identity. Also Chai seemed pretty easy to keep in contact with. We already talked on the phone and Chai is just a few years older then me, so we can relate to college projects.

3. I Vote

—   Location: Los Angeles, California

—   Web Address: http://www.ivotenation.com

—   Primary Purpose: Their primary goal is to encourage young adults to vote, and to bring awareness about certain political issues going on in our country.

—   Contact Info:

o   Address: Los Angeles, California

o    Email: katie@ivotenation.com

o   Phone: (240) 415-7894

o   Contact Name: Katie Keating

—   My Interest: I am interested in I vote, because I am not a very big political person, so I figured doing their organization would help me learn more about political issues going on in our country. Honestly another reason would be that I have already thought of a few ideas for the logo. Overall they seem easy to work with.

—   Assessment: This organization will be a great opportunity for me because they are a large organization, and might possibly use my design. They are also easy to get in contact with, which is key for this project. Also just to learn a lot about a subject I’m not to

aware about.