Ryan Novak — Drink Local. Drink Tap.
Saturday, December 7, 2013
5th Project (Toolkit)
I am designing a toolkit for The Wavemaker program. I have been working on this for a while and haven't posted it until now. I am only posting the first few pages.
Tuesday, December 3, 2013
Monday, December 2, 2013
It's green
I decided to change my secondary color from orange to green. I felt green gave a more organic, earthy feel to the whole brand. The orange was too overwhelming and didn't quite fit with the program.
Friday, November 29, 2013
Updated bochure
Wednesday, November 27, 2013
Logo on Thanksgiving Eve (11/27/13)
After more exploring today, I finally came up with an idea that I am happy with. I used water drops to convey the shape of a "W," and the negative white space forms a "M." I used water drops because they represent the Wavemakers' conversing water one drop at a time. Whenever I use other symbols such as waves or ripples, it came across as a beach or surfing logo. I think this logo has a strong concept and represents The Wavemaker Program well. It is now time for me to move pass the logo finally.
Happy Thanksgiving.
Tuesday, November 26, 2013
Logos (11/26/13)
I have been in logo mode today, sketching and drawing on the computer. I drew them even if I thought they wouldn't work, because I am running out of time and I still have nothing. After all the logos I have drawn i'm not happy with any of them.
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